Cancel Reason Report

The Cancel Reason Report is a comprehensive, three-tab report designed to help businesses understand the underlying causes of auto order subscription cancellations. By analyzing cancellation trends, this report provides crucial insights into their potential impact on revenue.

Running the Report

Generate or Schedule the auto order Cancel Reason Report.

To run the report or schedule automated report, select the date range then click the Generate Report button

Report Tabs and Columns

The report is organized into three distinct tabs, each offering a different perspective on your subscription cancellation data:

Summary Tab

The Summary tab provides an aggregated overview of cancellation reasons and their financial implications.

Cancel Reason: The specific reason provided for the subscription cancellation.
Cancel Count: The total number of cancellations associated with each reason.
Average Rebill Count: The average number of successful rebills a subscription received before cancellation.
Average Total Lifetime Value: The average total revenue generated from customers who canceled for a specific reason.
Average Subtotal Lifetime Value: The average subtotal revenue (excluding shipping and tax) generated from customers who canceled.
Average Total Rebill Value: The average total revenue generated from rebills for customers who canceled.
Average Subtotal Rebill Value: The average subtotal revenue generated from rebills (excluding shipping and tax) for customers who canceled.

By Order Tab

The By Order tab offers granular details for each individual canceled subscription.

Original Order ID: The unique identifier for the initial order that started the subscription.
Start Date: The date the subscription was initiated.
Cancel Date: The date the subscription was canceled.
Cancel Reason: The reason provided for the cancellation of that specific subscription.
Rebill Count: The number of successful rebills for that particular subscription before cancellation.
Total Lifetime Value: The total revenue generated from this specific customer.
Subtotal Lifetime Value: The subtotal revenue (excluding shipping and tax) generated from this specific customer.
Total Rebill Value: The total revenue generated from rebills for this specific subscription.
Subtotal Rebill Value: The subtotal revenue generated from rebills (excluding shipping and tax) for this specific subscription.

Index Tab

The Index tab serves as a quick reference for the subscription items involved in cancellations.

Item ID: The unique identifier for the specific subscription item that was canceled.