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Regular order to Subscription Conversion Report

Regular order to Subscription Conversion Report

Auto Order Regular Order to Subscription Conversion Report

The UltraCart Auto Order Regular Order to Subscription Conversion Report helps you understand how effectively one-time purchases are transitioning into recurring subscriptions. This report is vital for optimizing your offers and improving long-term customer engagement.

Report Structure

This report is organized into two distinct tabs, each offering a unique perspective on your conversion data:

By Order Tab

The By Order tab provides a summarized, aggregated view of conversion performance across different offers. It's ideal for quickly assessing overall trends and identifying which offers are performing best in driving subscriptions.

By Offer Order ID Tab

The By Offer Order ID tab offers a detailed, granular view of individual conversion events. This tab allows you to track specific regular orders and their corresponding subscription conversions, providing the underlying data for the aggregated view.

Columns

By Order Tab

The By Order tab includes the following columns:

  • Offer: The name or unique identifier of the offer associated with the regular orders.

  • Regular Orders: The total count of one-time regular orders placed for the specific offer.

  • Conversion to Auto Order: The number of regular orders for the offer that successfully converted into an auto-order subscription.

  • Average Conversion Lag Days: The average number of days it took for a regular order to convert to an auto-order subscription for the offer.

By Offer Order ID Tab

The By Offer Order ID tab includes the following columns:

  • Offer: The name or unique identifier of the offer associated with the specific regular order.

  • Regular Order ID: The unique identifier for the original one-time regular order.

  • Subscription Order ID: The unique identifier for the subscription order created upon conversion. This will be blank if the order did not convert.

  • Subscription Item ID: The unique identifier for the specific item within the subscription order, if applicable.

  • Converted: Indicates whether the regular order successfully converted to a subscription (e.g., Yes/No).

  • Conversion Lag Days: The number of days between the placement of the regular order and its conversion to a subscription. This value is only present if the order converted.

Purpose and Usage

This report empowers e-commerce managers, marketing analysts, and subscription program coordinators to make informed decisions about their subscription strategies.

The By Order Tab helps you:

  • Identify which offers are most successful at converting one-time buyers into subscribers.

  • Understand the typical timeframe for conversion, allowing you to fine-tune follow-up campaigns and incentives.

The By Offer Order ID Tab allows you to:

  • Investigate specific customer journeys and conversion paths.

  • Verify individual conversions and troubleshoot any issues related to subscription setups.

By leveraging the insights from both tabs, you can optimize your offers, enhance customer retention, and strategically grow your subscription base.