Configuring Affiliate Network Pixel for TUNE
- Jonathan Tew
Introduction
This article will discuss how to configure the Affiliate Network Pixel to support TUNE and perform server-to-server postback.
Before we get started, there are three important documents that cover both systems in detail.
UltraCart - Affiliate Network Pixel Configuration Tutorial
TUNE - Server Postback Tracking Explained
TUNE - Implementing Server Postback Tracking
Configuring the Offer In TUNE
When configuring the offer within TUNE you want to select Server Postback w/ Transaction ID as shown below.
Then you will Configuring the Default Offer URL. An example URL for TUNE looks like
https://advertiser.example.com/offer/ad?offer=102&session_id={transaction_id}&campaign={aff_sub}&source={source}&n=tuneNow let’s break down the URL so we can understand the components
Value | Description |
|---|---|
This is the URL of your offer landing page. | |
offer=102 | This is the offer number within TUNE. |
session_id={transaction_id} | This is important to leave just like you see it. The {transaction_id} token will be replaced with a value by TUNE. |
campaign={aff_sub} | This is important to leave just like you see it. The {transaction_id} token will be replaced with a value by TUNE. |
source={source} | This is important to leave just like you see it. The {transaction_id} token will be replaced with a value by TUNE. |
n=tune | This will be the parameter that we use to key off for our affiliate network pixel. |
You can add additional parameters to your offer URL. We would recommend adding UTM parameters to the URL to further track the traffic.
Deploying the Affiliate Network Pixel script to your landing page.
On the landing page for your offer, it’s important that you deploy the Affiliate Network Pixel tracking script.
Script placement
(Replace "MERCHANT_ID" with your accounts' actual merchantID:
<script type="text/javascript" src="https://MERCHANT_ID.ultracartstore.com/cgi-bin/UCAffiliateNetworkPixel" async="true"></script>The Affiliate Network Pixel script must be placed within the body tags of the page source for it to properly collect the network affiliate parameters.
Configuring the Affiliate Network Pixel
The following screenshot shows how the pixel should be configured.
Field | Description |
|---|---|
Network Name | TUNE |
Parameter Name | n |
Parameter Value | tune |
Conversion Type | server-to-server |
Conversion Pixel |
Make sure you understand that the conversion pixel URL is going to very for your TUNE instance. Start wit the value they provide you. It’s important to note the tokens that we’re using in the conversion pixel.
[anp_param_<name>] type tokens allow use to access the values for ANY of the parameters on the landing page URL that we collected. In this case we’re going to access the parameters:
offer
session_id
We do that with the tokens:
[anp_param_offer]
[anp-param_session_id]