Introduction

Snapchat bills itself as the fastest way to share a moment on the internet. Merchant’s that are advertising on Snapchat can use UltraCart’s integrated tracking to fire browser based pixels and report back conversions to the Snapchat platform using a robust server-to-server postback.

Snapchat Configuration

First you will want to create a new Snapchat event source and obtain the identifier for the pixel. Documentation on how to create an event source is available here. After you’ve created the pixel, their system will give you a snippet of JavaScript code. Copy off the pixel identifier shown in the screenshot below.

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StoreFront Configuration

Within your StoreFront navigate to Privacy & Tracking → Other → Snapchat. Paste in your Snapchat pixel id and then click on the connect button.

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Monitoring Postbacks to Snapchat

UltraCart records all of the Snapchat postback events into the Integration Logs system. Within the integration logs you can monitor the data flow back to Snapchat and use the logs to troubleshoot any issues. If errors occur, they will be reviewable in the logs, visible in the dashboard widget, and reflect in the daily integration log health report sent out by email.