Mix-and-Match Average Quantity per Order Report

The Mix-and-Match Average Quantity per Order Report provides a detailed analysis of sales performance for each Mix-and-Match group. This report helps you understand how these promotions influence order quantities and different sales types.

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Report Structure

This report is presented on a single tab and organizes data by Mix-and-Match group. Each group includes a summary of retail, non-retail, and total sales.

Columns

The report includes the following columns for each Mix-and-Match group:

• Type: Categorizes sales into three rows:

  • Retail: Sales to individual consumers.

  • Non-Retail: Sales to businesses, wholesalers, or other non-consumer entities.

  • Total: The combined sum of retail and non-retail sales.

• Order Count: The total number of orders placed for the Mix-and-Match group within the specified sales type (Retail, Non-Retail, or Total).

• Units Sold: The total number of units sold within the Mix-and-Match group for the specified sales type.

• Average: The average number of units per order, calculated as Units Sold divided by Order Count for the specified sales type.

Purpose and Usage

This report offers valuable insights into the effectiveness of your Mix-and-Match promotions:

• Performance Evaluation: Gain a clear understanding of how Mix-and-Match groups are performing and their impact on order quantities.

• Targeted Analysis: The breakdown by Retail, Non-Retail, and Total sales allows for focused analysis of consumer versus business purchasing behavior.

• Promotion Optimization: Metrics like Average (units per order) help you evaluate how well Mix-and-Match promotions encourage larger order sizes.

• Strategic Planning: The report supports your marketing and sales teams in optimizing Mix-and-Match group configurations to maximize sales and customer engagement.

This report is an essential tool for e-commerce managers and marketing teams looking to analyze and improve their Mix-and-Match promotional strategies.