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Configuring FaceBook Conversion and Analytics

The Facebook related tracking and analytic integration options are located in the "Other" tab of the Storefront Privacy and Tracking:

Section	Description
Facebook	This is the primary tracking integration. The facebook pixel will be injected into the customers receipt, upon the loading of the receipt at the end of their checkout. Enter your Facebook Conversion ID, then select the Standard Events" checkboxes for the events you wish to track. Standard Events The custom events are implemented primarily for Facebook Pixel. They are the standard events that Facebook tracks. UltraCart also provides hooks for these same events for Google Analytics and Bing UET. Keep in mind that the mapping isn't exact, as Google and Bing have different event tracking API calls than Facebook. For a detailed explanation of each event and the information it relays, do a web search for: Facebook Pixel Code Reference
Facebook Analytics	Connection to the Facebooks Analytics API. Facebook Analytics downloads marketing data from Facebook and merges it into UltraCart Analytics.
Facebook Offline Conversion	Sends conversion information to Facebook in a server-to-server API fashion

Section

Description

Facebook

This is the primary tracking integration. The facebook pixel will be injected into the customers receipt, upon the loading of the receipt at the end of their checkout. Enter your Facebook Conversion ID, then select the Standard Events" checkboxes for the events you wish to track.

Standard Events

The custom events are implemented primarily for Facebook Pixel. They are the standard events that Facebook tracks. UltraCart also provides hooks for these same events for Google Analytics and Bing UET. Keep in mind that the mapping isn't exact, as Google and Bing have different event tracking API calls than Facebook.

For a detailed explanation of each event and the information it relays, do a web search for:

Facebook Pixel Code Reference

Facebook Analytics

Connection to the Facebooks Analytics API.

Facebook Analytics downloads marketing data from Facebook and merges it into UltraCart Analytics.

Facebook Offline Conversion

Sends conversion information to Facebook in a server-to-server API fashion

Facebook Conversion Pixel integration

Configure the Facebook Pixel to integrate the conversion pixel to your checkout. To configure the conversion pixel, enter your Conversion Pixel ID (required) and then configure the "Opt in to" (required) and "Standard Events" (optional, but recommended) sections.

Field	Description	Required
Conversion Pixel ID	This is the primary identifier for tracking events and conversions for Facebook Ads. This value should be a long number (example 551860484983800). To find your number: (1) Login to your "Facebook Ads Manager" (2)Click the "Facebook Pixel" (tab) (3)From the Actions dropdown, select "View Pixel Code" (4)Look for the long number, it will be found within this line of code: fbq('init', '551860484983800');	YES
Opt in to	Select from drop-down list: Statistics Preferences Marketing Required for All Customers EEA Customers Non-US Customers
AddPaymentInfo	This event fires when the customer initiates payment: A credit card number is entered PayPal checkout is clicked Amazon Payments is clicked
AddToCart	This event fires whenever product is added to the shopping cart.
AddToWishlist	This event fires each time a customer adds an item to their wishlist.
CompleteRegistration	This event fires if a customer creates a customer profile during the checkout.
InitiateCheckout	This event will fire when the customer enters the checkout screen - either the Single Page Checkout or the first screen of the Multi-Page Checkout.
Lead	This event has a placeholder here on the configuration screen, but it does not yet have an implementation within the StoreFronts. If you have a need to track this event and know specifically how and where you wish to track it, please contact UltraCart support.
Search	This event fires whenever the customer performs a search and passes along the search string to the analytics engine.
ViewContent	The ViewContent event fires whenever a Catalog Group or Catalog Item page are viewed. A catalog group page is a page that lists out many items. A catalog item page displays detailed information about a single item.

Facebook Analytics & Custom Audiences

Tutorial: Troubleshooting Facebook Pixel integration

Configuring FaceBook Conversion and Analytics

Facebook Conversion Pixel integration

Facebook Analytics & Custom Audiences

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