Statistics
Overview
When you first click on the Communication menu within your StoreFront the first section will give you statistics about your plan usage and critical health metrics.
About Storefront Communications Customers
Based on your plan quota, Storefront Communications will select the most recently active customers to the customer limit.
NOTE:
Customer records in StoreFront Communications can be created from any interaction where we learn the customer's email address such as an abandon cart scenario, signup to an email list, etc.
The system that drives StoreFront Communication started collecting data a little over two years ago, as of June 2020.
Customer Quota applies to campaigns.
Flows, such as the “Abandon Cart” flow, will continue sending even if the Customer Quota reaches 100%.
Below that is a section showing the performance of your campaigns and flows for the given time period. The default is 1 month.
If you hover over the performance bar for each campaign or flow it will provide a detailed breakdown of the sent, opened, clicked and converted.
Flow / Campaign
For each flow or campaign you can see high level statistics at all times. Checking the Show Details box will expand step level statistics.
The step level statistics for emails and postcards give you a quick summary of how that step is performing. If you click on the Converted or Clicked links a dialog will appear giving you the detailed breakdown of the orders associated with this step and the links clicked.
For the Split or Condition steps, statistics about each side. The statistics reflect that activity that has taken place by the customers on each side of the step.
If you make a substantial change to a flow you might want to reset the statistics. To do that use the reset button in the upper right hand corner.
Configuring an UltraCart user to receive the Storefront Communications Statistics report via email
The automated storefront communications statistics report is sent to each Ultracart user that has the “Edit Service Plan” user permission enabled: