Campaigns (StoreFront Communications)
Overview
A campaign is a communication sequence sent to a large collection of customers at one time. A campaign can be sent to one or more lists or segments.
Creating a Campaign
Navigate to the Campaigns sub-menu under Communications and click on New Campaign as shown below.
The new campaign dialog will appear as shown below.
Give the campaign a name. If you would like you can schedule the campaign to send at a particular date and time (optional). Adjust the address information for the campaign if you want to use something other than your default marketing email address.
Finally select the lists and segments. By default all the lists + segments are included into one big customer pool. Optionally you can select to exclude customers that are on a particular list or segment.
At this point all the steps, statistics, etc. are the same between flows and campaigns.
When you are ready to send your campaign, click the View and Send button as shown below.
Previous (Flows) - Next (Steps)
FAQ
Q: Can I add a list/ Segment to a campaign that's already sending?
A: No, once the campaign is running it has already calculated the customer that it needs to sent to, so adding another list/segment will not trigger a resend of the campaign. You will need to setup a new Campaign and send to the new list/segment you wanted to receive the content.
Q: We started a campaign with two email steps separated by a week. The second email is scheduled for tomorrow. We want to change the body content, edit the coupon's expiration date, and remove some extra steps. Will these changes affect the active campaign?
A: Yes, these changes will apply as long as recipients have not yet reached the removed or modified steps. The coupon expiration date is checked only when the customer initiates checkout with the coupon, so the updated expiration will take effect.
Q: I created two campaigns exactly the same and have them both scheduled to send. Is there a way to cancel one?
A: For the campaign you wish to cancel, mouseover the three dots menu and then click Edit. Next, in the campaign settings section, click the pencil icon to edit the campaign, then clear the date out of the ‘When should we send out this campaign?’ field, then save the changes. You may also choose to ‘Archive’ the campaign. To do so navigate back to the campaigns list, mouseover the three dots menu and click ‘Archive’.