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This tutorial will help you to make the most out of the UltraCart Analytics platform. 

Background

The UltraCart Analytics platform strives to provide near real-time insight into the performance of your business with a level of insight that most reporting platforms do not achieve.  We've helped merchants with the struggle of gaining insight into their business from end-to-end for a long time.  In the end we've always come down to three problems with external reporting tools:

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• Quickly see key performance indicators and compare them over time.
• Quickly setup required data flows that need to be captured

Beta Notice

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Metrics

The UltraCart Analytics system provides reporting on the following metrics across three categories (basic, RTGs, and affiliates)

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First make sure that you have linked your Google Adwords account to your Google Analytics account (this is recommended by Google).  Next click on StoreFronts → Conversion and Tracking → Google.  Scroll down to the Google Analytics Experiments section and populate the Account Id, Property Id and Profile ID then click Connect.  More detail on finding these values and connecting the API is found under the Performing an Experiment.  In the future this section will be renamed "Google Analytics API" as the connection does more than use the Google Analytics experiment engine.

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UltraCart automatically knows the fee structure associated with PayPal and Amazon payments.  By default UltraCart will assume that your credit card processing rate is 2.9% and $0.30/transaction.  If you're paying more than that considered checking out UltraCart Payments!  If you need to configure different rates than the default, configure a merchant account profile and specify the rates. . After configuring the merchant account profile, navigate to the payments configuration and then into the transaction gateways configuration page, then scroll down to the configured gateway and to the right of the card types checkbox fields, select the configure merchant account profile form the drop-down list, then click the save button to save the changes.

Some high risk merchant accounts also place a reserve on the funds processed.  You can also configure that under the merchant acocunt profile.

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<script async defer src="https://d9i5ve8f04qxt.cloudfront.net/UC/62/uca/0.1.0/js/collect-g.js" data-mid="SAMPL" data-channel="sampl.ultracartstore.com"></script>

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This script will set a tracking cookie in order to keep track of the customer through multiple engagements with your website.

Tracking on External Websites (with Google Tag Manager)

The way Google Analytics loads scripts, it will not replicate the data tags.  To solve this problem we'll use a URL syntax instead of data attributes.  For example if our merchant id is SAMPL, our StoreFront is sampl.ultracartstore.com and our website is www.mysamplesite.com, then we connect the two by placing the following tracking script into the Google Tag Manager container for the www.mysamplesite.com website:

<script async defer src="https://d9i5ve8f04qxt.cloudfront.net/UC/62/uca/0.1.0/js/collect-g.js?mid=SAMPL&channel=sampl.ultracartstore.com"></script>

Just change the mid and channel to match your UltraCart account.

Tracking on External Websites with Different Domains

The UltraCart Analytics engine will make a best effort to track users between the landing page domain and the checkout domain when they are different.  There are no additional changes that are required when deploying the tracking script to your external site other than properly configuring the mid and channel parameters.

Firing Events on External Websites

If you have implemented a custom checkout using our REST APIs you may want to fire events when the customer adds items to their cart and initiates the checkout process to help drive the funnel information on the analytics dashboard.  Below are example of firing events when UC Analytics is loaded on the page.

Add Items

window.ucaEvent(
  {
    "event": "add items",
    "items": [
      {
        "itemId": "SKU_1",
        "quantity": 1
      },
      {
        "itemId": "SKU_2",
        "quantity": 1
      }
    ]
  }
);

Initiate Checkout

window.ucaEvent(
  {
    "event": "initiate checkout",
    "items": [
      {
        "itemId": "SKU_1",
        "quantity": 1
      },
      {
        "itemId": "SKU_2",
        "quantity": 1
      }
    ]
  }
);

Dashboard Widgets

There are currently three different types of widgets related to UltraCart Analytics that you can place on your dashboard. 

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You may need to edit your Adwords campaigns or FaceBook campaigns to add these values.  You can also track more than Adwords and FaceBook campaigns though.  Any type of traffic tagged with these parameters will be tracked.

Tracking Facebook

FAQ

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