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changes.mady.by.user Jonathan Tew

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titleMy profit is much higher than in reality.  What should I change?

Make sure that you configure all of your expenses as shown in the document above.  Once you configure an expense it will effect go forward data collection, but nothing historical that has already been collected.


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titleI am seeing auto order rebills that contain UTM parameters, why is that?

UTM campaign hits across all sessions since customer first visited or their last order.


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titleWhy do orders show UTM parameters appearing after the order placed date?

Analytics sessions process asynchronously several minutes after the order is placed.


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titleMy marketing campaigns are not tracking profit.  What is wrong?

Make sure that you instrument your marketing campaigns with UTM parameters so that the source and campaign name can properly match up.  If the campaigns are targeted at an external website, please see the section above about tracking on an external website for the proper script to deploy.

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titleI'm trying to build some deeper reporting for our orders coming through ultracart. I've exported the orders using all columns into a CSV format and the numbers I see from those orders don't match the "Total Sales" number in the Statistics (Basic) section. I was wondering if you could enlighten me as to how that number and the "Total orders" is calculated. I have all the orders in one table with line items in the order broken out into another table and I can't seem to match the numbers up.

The analytics engine that drives that dashboard widgets uses a delayed event stream (see previous Q/A above), therefore it may differ slightly from the official order database. 
If you're doing accounting type reporting and reconciliation, it's recommended that you use either the Reports menu or order exports for conducting a deeper analysis of your sales activity.

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