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This tutorial will help you to make the most out of the UltraCart Analytics platform.
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PLEASE NOTE: The analytics engine that drives the 'Statistics' dashboard, started collecting data in 2018. |
Background
The UltraCart Analytics platform strives to provide near real-time insight into the performance of your business with a level of insight that most reporting platforms do not achieve. We've helped merchants with the struggle of gaining insight into their business from end-to-end for a long time. In the end we've always come down to three problems with external reporting tools:
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- Quickly see key performance indicators and compare them over time.
- Quickly setup required data flows that need to be captured
Beta Notice
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Metrics
The UltraCart Analytics system provides reporting on the following metrics across three categories (basic, RTGs, and affiliates)
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First make sure that you have linked your Google Adwords account to your Google Analytics account (this is recommended by Google). Next click on StoreFronts → Conversion and Tracking → Google. Scroll down to the Google Analytics Experiments section and populate the Account Id, Property Id and Profile ID then click Connect. More detail on finding these values and connecting the API is found under the Performing an Experiment. In the future this section will be renamed "Google Analytics API" as the connection does more than use the Google Analytics experiment engine.
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<script async defer src="https://d9i5ve8f04qxt.cloudfront.net/UC/62/uca/0.1.0/js/collect-g.js" data-mid="SAMPL" data-channel="sampl.ultracartstore.com"></script> |
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<script async defer src="https://d9i5ve8f04qxt.cloudfront.net/UC/62/uca/0.1.0/js/collect-g.js?mid=SAMPL&channel=sampl.ultracartstore.com"></script> |
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The UltraCart Analytics engine will make a best effort to track users between the landing page domain and the checkout domain when they are different. There are no additional changes that are required when deploying the tracking script to your external site other than properly configuring the mid and channel parameters.
Firing Events on External Websites
If you have implemented a custom checkout using our REST APIs you may want to fire events when the customer adds items to their cart and initiates the checkout process to help drive the funnel information on the analytics dashboard. Below are example of firing events when UC Analytics is loaded on the page.
Add Items
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window.ucaEvent(
{
"event": "add items",
"items": [
{
"itemId": "SKU_1",
"quantity": 1
},
{
"itemId": "SKU_2",
"quantity": 1
}
]
}
);
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Initiate Checkout
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window.ucaEvent(
{
"event": "initiate checkout",
"items": [
{
"itemId": "SKU_1",
"quantity": 1
},
{
"itemId": "SKU_2",
"quantity": 1
}
]
}
); |
Dashboard Widgets
There are currently three different types of widgets related to UltraCart Analytics that you can place on your dashboard.
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You may need to edit your Adwords campaigns or FaceBook campaigns to add these values. You can also track more than Adwords and FaceBook campaigns though. Any type of traffic tagged with these parameters will be tracked.
Tracking Facebook
FAQ
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| This new system works by gathering events as they occur and then reducing the information down into meaningful statistics. Unfortunately that means that it has no look back capabilities beyond when the system began gathering data
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The analytics engine that drivers that dashboard started collecting data in 2018. Because it's an event based system, it can't go further back in time before that. |
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Make sure that you configure all of your expenses as shown in the document above. Once you configure an expense it will effect go forward data collection, but nothing historical that has already been collected. |
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UTM campaign hits across all sessions since customer first visited or their last order. |
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Analytics sessions process asynchronously several minutes after the order is placed. |
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Make sure that you instrument your marketing campaigns with UTM parameters so that the source and campaign name can properly match up. If the campaigns are targeted at an external website, please see the section above about tracking on an external website for the proper script to deploy. |
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The analytics bus engine that drives that dashboard widgets uses an a delayed event stream (see previous Q/A above), therefore it may differ slightly from the official order database. |
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A repeat customer is a customer that has two or more orders in the order history. Please note that the order retention settings can affect this metric. So, if you have your Order Retention configuration set less than "Infinite", then repeat customers may no longer be reflected as such, due to their previous order(s) being purged from the order database. |
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A "Referral" references traffic coming from a domain other than a search engine or social network or your own storefront. |