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titleI'm trying to build some deeper reporting for our orders coming through ultracart. I've exported the orders using all columns into a CSV format and the numbers I see from those orders don't match the "Total Sales" number in the Statistics (Basic) section. I was wondering if you could enlighten me as to how that number and the "Total orders" is calculated. I have all the orders in one table with line items in the order broken out into another table and I can't seem to match the numbers up.

The analytics engine that drives that dashboard widgets uses a delayed event stream (see previous Q/A above), therefore it may differ slightly from the official order database. 
If you're doing accounting type reporting and reconciliation, it's recommended that you use either the Reports menu or order exports for conducting a deeper analysis of your sales activity.


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titleWhat is the definition of a 'Repeat customer?

A repeat customer is a customer that has two or more orders in the order history.

Please note that the order retention settings can affect this metric. So, if you have your Order Retention configuration set less than "Infinite", then repeat customers may no longer be reflected as such, due to their previous order(s) being purged from the order database.