Twitter Tracking

UltraCart now supports the Twitter Conversion API which is a server-to-server method of sending conversion information to Twitter.

This short tutorial will guide you through the process of configuring Twitter tracking on your StoreFront. The first pre-requisite is to make sure that you have setup:

1. A pixel within Twitter

2. A purchase event within your Twitter Pixel

Inside of your Twitter Event Manager it should look something like this:

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Once you have the two values, navigate to StoreFront → Privacy & Tracking → Other → Twitter.

Enter the two values in the field shown below and then click on Connect.

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After you click connect your browser will transfer over to Twitter when you will need to authorize the UltraCart Conversion Integration application.

After you authorize the application it will redirect back to your StoreFront configuration and look similar to this:

At this point UltraCart will begin sending over server-to-server conversion information based upon:

• twclid parameter (captured on your landing page URL by UltraCart Analytics)

• hashed email

All of the logging of the communication with the Twitter Conversion API will be visible within Integration Logs.