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titleWhat is the definition of a 'Repeat customer?

A repeat customer is a customer that has two or more orders in the order history.

Please note that the order retention settings can affect this metric. So, if you have your Order Retention configuration set less than "Infinite", then repeat customers may no longer be reflected as such, due to their previous order(s) being purged from the order database.


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titleWhat does "Referrals" refer to in the "Online visits by traffic source" section of the Statistics widget?

A "Referral" references traffic coming from a domain other than a search engine or social network or your own storefront.

For Example: If I had a site named: mywebsite.com and I linked to your website, then all the traffic from my site to yours would be considered referral traffic.