In this article we’ll discuss how UltraCart collects, stores, and presents UTM parameter information.

What are UTM parameters?

...

The UltraCart Analytics system automatically collects the UTM parameters that it observes. Analytics sessions process asynchronously several minutes after the order is placed. UTM campaign hits across all sessions since customer first visited or their last order. UltraCart Analytics is automatically running on your StoreFront and checkout. If you’re utilizing a website in front of UltraCart, such as a WordPress site for your WWW, a product review site, etc. then you will want to deploy UltraCart Analytics to this external site using the documentation located here.

...