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UltraCart Analytics tracks everything to a channel.  Each StoreFront or legacy screen branding theme is considered a channel.  So if you are using an external website connected to an UltraCart StoreFront in checkout only mode or the legacy checkout then you can place a tracking script on your external.  For example if our merchant id is SAMPL, our StoreFront is sampl.ultracartstore.com and our website is www.mysamplesite.com, then we connect the two by placing the following tracking script out on the pages of the www.mysamplesite.com website:

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