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  • Order Management → View All Orders has result columns for “UTM Source” and “UTM campaign”. Adding these columns to your result display is a good way to keep your finger on the pulse when looking at search results.

  • Order Management → View All Orders → Individual Order will display the UTM details down below the order as another quick way to see where an individual order came from.

  • Order Management > (Tools section) Export Orders has all six of the UTM parameters available to the export mapping.

  • REST API / Webhooks for the order object will contain the UTM properties mentioned above within the JSON object.

  • Data Warehouse for BigQuery - the order objects will contain the properties. Using BigQuery is a great way to build custom dashboards and match up other marketing information sources for reporting. More and more we are seeing merchants dump ad spend data from various platforms using products like Funnel.io into BigQuery and then matching up their marketing spend with order flow.

  • StoreFront Screen Recording - The screen recordings will contain the parameter information within the timeline. It can also be searched on to find sessions that originated from a particular traffic source.

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