UltraCart provides two built-in marketing tools for email broadcasts and post-purchase follow up campaigns:
- Email Campaign tool
- Autoresponder tool
An e-mail campaign allows you to send a message to one or more email list you have created. You may optionally include previously created coupons in the email. Once a campaign has been created and activated, you can monitor its status, view information regarding opens and clicks, as well as view other statistical data regarding the campaign.
The Email Autoresponder may be considered either an extension of the normal marketing campaigns or a replacement. It ties into the normal marketing campaigns by using the Email Lists described earlier. However, an Autoresponder differs from a simple Marketing Campaign with its ability to have multiple emails programmatically delivered to a customer.
- Complex Execution Paths – A single campaign can contain multiple steps using complex logic allowing for automatic reactions to customer actions. Logic steps supply velocity code to dynamically determine the next steps in a campaign, while custom pause steps delay for varying time periods. The following figure gives a small sample of the power available to an Autoresponder Campaign.
In addition to the built-in marketing tools, UltraCart integrates with industry leading 3rd Party Marketing tools