Introduction

Taboola is a self-branded internet "discovery platform", that tries to curate just the right things online to users based on a person's interests. The company achieves targeted content along with tailored advertising and marketing by making recommendations of what users may also like.

Merchant’s that are advertising on Taboola can use UltraCart’s integrated tracking to collect the click identifiers and report back conversions to the Taboola platform using a robust server-to-server postback.

Taboola Configuration

Taboola has documented the process of adding click identifiers automatically to you landing page URLS in the following tutorial. Make note of the parameter name that you use for your click id. We recommend using “tabclid”.

StoreFront Configuration

Within your StoreFront navigate to Privacy & Tracking → Other → Taboola. From there you will need to configure the click id parameter name and event name as shown in the screenshot below.

UltraCart Analytics Integration

If you are using websites in front of StoreFronts (such as an externally hosted Wordpress site), make sure that you have properly deployed UltraCart Analytics to your external site so that the landing page traffic is observed by UltraCart. If you have questions about proper deployment of UltraCart Analytics to in cross domain scenarios, please contact UltraCart Support

Monitoring Postbacks to Taboola

UltraCart records all of the Taboola postback events into the Integration Logs system. Within the integration logs you can monitor the data flow back to Taboola and use the logs to troubleshoot any issues. If errors occur, they will be reviewable in the logs, visible in the dashboard widget, and reflect in the daily integration log health report sent out by email.