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When you click through an add on Google for your site it will have a “glcid” parameter on the URL. Bing does something similar with a “msclkid” parameter.
Enable Bing Auto Tagging
Make sure that you have enabled Bing Auto Tagging so that your landing page will contain the msclkid parameters.
Collecting the Click Identifiers
If you’re doing everything in an UltraCart StoreFront, we’re automatically collecting all the identifiers for you. If you’re using a checkout only StoreFront or REST API based checkout then you will want to deploy UltraCart Analytics to your site. The UltraCart Analytics engine does all the heavy lifting and plumbing of this data for you.
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If you fail to deploy the Analytics tracking script to the landing pages that are receiving traffic from Google / Bind, UltraCart will be unable to collect the click identifiers. |
Where do the Click Identifiers go?
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Facebook does a similar click parameter tracking scheme, but the data is reported back to Facebook using the Conversion API. Please visit this documentation for information on how to setup the Facebook Conversion API.
What about XYZ platform?
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Bring it to our attention and we will look into adding support for the platform as well.
Troubleshoot FAQ
Q) Why are feed files not appearing?
A) The system does not produce a feed file until there is an order that contains the click identifiers. You are most likely missing the deployment of the tracking script to your external site.
Q) Why are click identifiers not being collected?
A) Do you have the analytics collection script deployed out to your external site? If not, see deploying UltraCart Analytics.
Q) How can I troubleshoot collection issues further?
A) Turn on StoreFront Recordings and make sure you have the tracking script deployed. If you can see the gclid, etc. parameter appearing the StoreFront Recordings then you have everything functioning properly. Below is a StoreFornt Recording filter finding sessions which have the gclid parameter on a page.
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A) On your external site open the developer tools, click on the Network tab, click on the JS filter, and then search for collect-g.ms as shown below.
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