There is only one limitation when developing the branding content. An html page cannot have a <FORM> tag that spans from the header section to the footer section. If a designer does this, their <FORM> tags wrap the <FORM> tags in the UltraCart generated content in an invalid way. This occurs most often when a merchant's branding has a toolbar across the top containing a navigation drop down box along with some JavaScript to cause a page to load when a customer selects an entry in the list. If the branding contains this type of navigation, make sure the </FORM> tag appears in the header and not the footer.
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