What is a Cohort?
Cohort - a group of people banded together or treated as a group.
Introduction
The Cohort Customer report groups customers by time periods and shows how those customers behaved following their initial purchase. It helps answer these business questions such as:
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When you get to this page you'll see the following screen:
The report will default to the last 12 calendar months. You can run this report for any time period, but customers are grouped into monthly cohorts.
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| Filter | Description |
|---|---|
| Affiliate | Run the report for a specific affiliate. Only customers where the first order is from that particular affiliate are shown in the report and then subsequent orders by those customers (regardless of whether the affiliate received commission on the subsequent orders). |
| Affiliate Orders Only | Runs the report for only customers where the first order was attributed to an affiliate. |
| Non-Affiliate Orders Only | Runs the report for customers where no affiliate was involved on the original order. |
| Auto Orders Only | Runs the report for customers where the original order was an auto order plus all the rebills that have occurred. |
| UTM Source | If you're using UltraCart Analytics and tagging your traffic with UTM parameters, then you can report on orders associated with that source. For example, you can report on all your Facebook traffic. Once you select a UTM source, you can optionally select a particular campaign. A third option will also appear to allow you to decided if you want to report on orders in the future that also interacted with a different marketing campaign. |
| Initial Order Contains at Least One of Item Id(s) | The initial order that the customer placed must contain at least one of the item ids specified. Put the item item ids one per line. |
Finally there is an option to decide whether or not you want to report on revenue order profit. It's very important to clarify the definition of profit for this report:
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