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This tutorial will guide you through the process of configuring the Facebook Server Side TrackingAnalytics & Custom Audiences. Server is tracking allows UltraCart to communicate a conversion using an API instead of JavaScript on the receipt. The primary advantages of this are:
Capture revenue associated with upsell abandons.
Capture revenue associated with Accounts Receivable Retry.
Capture revenue with declined card updates.
Capture revenue associated with AVS capture.
Obtaining the Access Token
Within the Facebook Events Manager click on your existing pixel. Then click Setup → Setup Server Side API.
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Copy the access token off to your clipboard then click next.
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Click Done.
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Configuring the UltraCart Facebook Tracking.
Under your StoreFront click on Privacy and Tracking then click on Other as shown below.
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Scroll down to the Facebook section and configure the access token below the pixel id as shown below.
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Tracking Landing Pages External to StoreFronts
If you are sending Facebook traffic to an external site such as a landing page or custom checkout, please make sure you have properly deployed UltraCart Analytics Tracking. This is necessary to plumb Facebook data to support server-to-server conversion reporting.
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