Introduction

TikTok, known in China as Douyin, is a video-focused social networking service owned by Chinese company ByteDance Ltd. It hosts a variety of short-form user videos, from genres like pranks, stunts, tricks, jokes, dance, and entertainment with durations from 15 seconds to ten minutes. Merchants that are advertising on TikTok can use UltraCart’s integrated tracking to fire browser based pixels and report back conversions to the TikTok platform using a robust server-to-server postback.

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Within your StoreFront navigate to Privacy & Tracking → Other → TikTok. Paste in your TikTok pixel id and then click on the connect button.

TTCLID Collection

This integration works in conjunction with UltraCart Analytics to collect the ttclid parameter off the landing page. Make sure that you have TikTok properly configured to add the ttclid parameter on your ad clicks:

https://ads.tiktok.com/marketing_api/docs?rid=959icq5stjr&id=1701890980108353

Also make sure you have UltraCart Analytics properly deployed out to your landing pages. This S2S based integration will not fire events at TikTok unless the ttclid was collected for the order.

Monitoring Postbacks to TikTok

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