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The abandon interval will be a larger value if you are utilizing the return email feature.  Return email allows you to send a customer an email with a coupon after a certain amount of inactivity.  The coupon is valid up until the abandon interval is exceeded.

 

Helpful Notes

 

  • The abandon interval is the same field for both the Abandon Interval and Return Email screen. If you change it on one screen, it will update on the other.
  • The abandon interval is calculated from cart inactivity. It is not affected by the Return Email duration. For example, if you have a Return Email duration of 3 hours, and an Abandon Interval of 6 hours, then the cart is considered abandoned after 6 hours, not 9.
  • Sending a Return Email does not reset the inactivity counter. Only customer interaction with their cart resets the inactivity timer.
Panel
titleNavigation to Return Email

Home Marketing Return Email

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What can you do with Abandoned Carts and the Return Emails?

 

  • The Auto Responder may be used to create sophisticated email marketing campaigns off either the Abandon Cart or Return Email triggers.
  • Export the Abandoned Carts for use in third party marketing.

 

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titleNavigation to Abandon Lead Report

Home Reporting Abandon Lead Report

 

  • Use the Return Emails screens to create simple return emails to offer coupons to customers with inactivity.

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