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Table of Contents

This tutorial is going to cover the process of collecting GCLID identifiers, exporting them to a Google sheet, and then having Google Adwords automatically import them from the Google Sheet. Why is this beneficial?

  1. Not every customer makes it to the receipt where your conversion pixel is located. Some merchants have lot upsells sequences with meaningful abandon percentages. You still want to capture those conversions.

  2. Some customer’s payments initial fail, but are subsequently successful when they update their payment information or the Accounts Receivable Retry successfully bills them.

  3. Some browsers, like Safari, have ever increasing tracking prevention technology which makes it more difficult to track with cookies.

Table of Contents

Collecting GCLID

The first step is collecting the gclid parameter that is on your landing. The collection is performed by UltraCart Analytics. There are two scenarios:

  1. StoreFront = no action required as UltraCart Analytics is pre-plumbed for you.

  2. Custom Checkout / Offsite Landing Page = Deploy UltraCart Analytics (see the Tracking on External Websites section).

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