The difference between product group pages and product pages.


Group Pages and Product Pages exist to make shopping easier for your customers by helping them browse and find the product they desire quickly.

Imagine you needed new sneakers and went to Amazon and searched for "sneaker". You would be greeted with hundreds of pages and 353,380 results for "sneaker". In order to pare that number down to something more manageable you would choose from certain categories.  For instance if you were to then shop in Men's Fashion-> Men's Running Shoes-> New Balance, that number drops down to 91. Its a very different experience to comparison shop for 91 items instead of 353,380 items.

This may be an extreme example particularly if you have a small number of unique items, but I hope it drives home the point that when we categorize our products for customers it makes their shopping experience easy and enjoyable. When you make a customer's task easier, they are much more willing to buy your products.

Group Page

Group Page - A page that shows all products that are grouped similarly.

In the example below, the product category is "Footwear":

Product Page - A page that shows the product details of one item.

The main difference here is that the Group Page template will display multiple products, whereas the Product Page displays the details of a single item.

See Also:

Adding a product group page

Adding a product page

Adding and removing products from a page