Integrating MailChimp

About MailChimp:

More than 4 million people use MailChimp to create, send, and track email newsletters. Whether you're self-employed, you manage projects for clients, or you work for a Fortune 500 company, MailChimp has features and integrations that will suit your email-marketing needs. Create signup forms that match your brand's look and feel, and send your subscribers product updates, event invitations, announcements, or editorial content. Use our reports to improve your campaigns and learn more about your subscribers. Best of all? MailChimp is free for lists of up to 2,000 subscribers.

Main Menu → Operations → Marketing → 3rd Party Email → MailChimp

Integrating MailChimp into your UltraCart account is quick and easy.

Integration with MailChimp takes only a few minutes and is simple as 1-2-3!

Step 1

If you don't already have a MailChimp account, start here.

When you ready to integrate your MailChimp with your UltraCart account, navigate from the UltraCart Main Menu to Marketing then scroll down and click on MailChimp.

Step 2

Configure your credentials: Click here to obtain your api here.

(1) Once you have your obtained the API credentials paste them into the "API key" field.

(2) API Version: Choose 1.3 by default and 2.0 if you are implementing MailChimps E-COMMERCE 360 service. (see step 5 below for more)

Step 3

Once you save your credentials, UltraCart will display a list of your MailChimp lists to subscribe customers to.

What about Step 4?

For more advanced users you can choose to specify on a buy link which list they should be added to upon completion of the payment for their order. In addition to the examples displayed here for adding list parameters into the buy link URL's of your items, you can accomplish the same thing by editing an item, then navigating to the "other" tab of the item editor and then scrolling down to the "Marketing" section that appears once you have configured your MailChimp API, where you can enter the listsID(s) that the customer should be subscribed to upon purchasing the item.

Step 5 & Step 6 - E-COMMERCE 360 Integration

This optional Mailchimp feature adds details of customer purchases to list records in Mailchimp lists. You can then use Mailchimp segmentation to more precisely target your email marketing based on detailed customer purchase data.

E-COMMERCE 360

When configuring this version of the MailChimp platform, in addition to choosing 2.0 for the API Version instead of the default 1.3.

You'll also be deploying a tracking script into your pages (provided by MailChimp).

Select the "Send all order to 360" checkbox to send order information from all transactions, not just those resulting from a Mailchimp campaign, back to your Mailchimp lists.

This Script should be added into the Footer of your pages. just above the closing body tag, as an example.

Logging of transmission between UltraCart and MailChimp:

At the bottom of the MailChimp configuration page is a log button which will provide details of the transmissions of the customer mailing list subscriptions to MailChimp. If you believe there is a problem with the subscriptions, this will be the first place to go to investigation the subscription activity.

Video for building a mailchimp form into your website

Embed MailChimp Form Into Your Store

Frequently Asked Questions

Question: Can I add customers to a MailChimp group based upon the customers purchase details?

Answer: MailChimp groups are currently not supported because they are plugged into a multi-vendor email subscription management framework and "groups" are a unique concept to MailChimp and most other 3rd party auto responders do not support groups at the present time. (We may make changes to support MailChimp groups the future, if that becomes a more common concept and the framework expands.)

Helpful Links

http://kb.mailchimp.com/home