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Example View Of The Generated Report

FAQ

Question: We are running reports for an affiliate for a single day. When we compare the "Completed Orders" and then compare it to the "Sub-Id" report, we are seeing a large discrepancy between the two reports (2 vs. 30) What accounts for the discrepancy? 

Answer: The "Completed Orders" report provides the details only for orders that occurred on that day, whereas the "Sub-Id" report shows the ountcome of the clicks that occurred on that day. The reason for the difference betwen the two reports is that customers often click a link initiating a checkout, but then don't end up puchasing that day, but they end up coming back and completing their purchase a short period after the initial click through (usually 1-2 days later). The Sub-Id" report reflect that behavior.