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When you click through an add on Google for your site it will have a “glcid” parameter on the URL. Bing does something similar with a “msclkid” parameter.

Enable Bing Auto Tagging

Make sure that you have enabled Bing Auto Tagging so that your landing page will contain the msclkid parameters.

Collecting the Click Identifiers

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Facebook does a similar click parameter tracking scheme, but the data is reported back to Facebook using the Conversion API. Please visit this documentation for information on how to setup the Facebook Conversion API.

What about XYZ platform?

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