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Answer: Install the Facebook Pixel Helper Chrome Extension and then perform a test purchase with the extension active in your Chrome browser. This Facebook Pixel Helper will provide real-time feedback to errors or other issues. Also note that you must have an active campaign for facebook to report on the activity. IF If you do not have an active campaign, the pixel may fire but not be recorded. Typically, merchants in testing phase will create a campaign based on an obscure search term and then perform the initial search on that so that its something that only the developer will trigger. Then once they see the successful reporting they configure and activate their real campaign.

titleSpecial note about Text CC setting and Facebook Pixel

Please note that the Facebook pixel is fired when the order is processed for payment. So, if you are testing using the ultracart Test Credit Card configured to place the order into the A/R, then even if you correctly have the checkbox setting unchecked for "Skip Conversion Pixels", you'll need to go into the A/R after placing the order to process the payment for the test order. You may with to go ahead and configure the Test Credit Card to treat the order as paid in order to eliminate this extra step.