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Table of Contents

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Field

Description

Required

Recommended Value

Network Name

The name of the network

Y


Parameter Name

The name of the parameter on the landing page URL that the ANP system should look for

Y

n

Parameter Value

The value of the parameter that must be present for affiliate to be associated with this network

Y

a number like 100, 200, 300, etc.

Conversion Type

The type of conversion pixel to inject.

Y

Custom

Conversion Pixel (Custom)

The snippet of conversion pixel HTML/JavaScript to render on the receipt. You can use any of the receipt tokens within this pixel like [order] or [subtotal]

Y

Snippet provided by the network

Fire Percentage

The percentage of the time to fire their pixel. Some merchants and networks agree to reduce this by 1-3% points to handle refunds that can't easily be backed out

Y

100%

If the pixel is not fired, how should the Internal UltraCart Affiliate System behave?

Choose one of these radio button choices:

  • Process Internal UltraCart Affiliate System
  • Skip Internal UltraCart Affiliate System
  • Assign to Internal UltraCart Affiliate


Record Pixel Fire in Custom Field

The custom field (1-7) to record that a pixel was fired. It will populate with a Y/N flag

Y

1

Record Pixel Name in Custom Field

The custom field (1-7) to record the name of this pixel.

Y

2

Cookie Lifetime

The amount of time that the ANP cookie should stay on the customer's browser

Y

90

Stomp Previous Network's Cookie

If this box is checked then the last one to touch the customer will receive credit. If it's left unchecked then the first to touch the customer will receive credit

Y

checked

Assign to Internal UltraCart Affiliate

The internal UltraCart affiliate to record the sale against.

Y

The affiliate configured in the prior section of this tutorial

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This is a more reliable communication method rather then having the browser handle this communication. However this is not required.  If you set the conversion type to Server-to-Server you can then specify a URL that UltraCart will ping to notify the third party.

FieldDescription
Conversion TypeServer-to-Server
Conversion PixelYou'll configure the tracking URL here
, appending to the URL these parameters
.  You can use the tokens [orderid], [subtotal] or [anp_param_<name>] in the example.  For example on FlexOffers you would use:

  • sid=[anp_param_refid]
  • on=[OrderId]
  • sa=[subtotal]

All the parameters on the landing page URL as collected and made available to send back in the pixel using the anp_param_<name> token.

After completing the filling out of the form and submitting it, you'll see the newly configured affiliate network pixel like this:

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