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Field | Description | Required | Recommended Value |
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Network Name | The name of the network | Y | |
Parameter Name | The name of the parameter on the landing page URL that the ANP system should look for | Y | n |
Parameter Value | The value of the parameter that must be present for affiliate to be associated with this network | Y | a number like 100, 200, 300, etc. |
Conversion Type | The type of conversion pixel to inject. | Y | Custom |
Conversion Pixel (Custom) | The snippet of conversion pixel HTML/JavaScript to render on the receipt. You can use any of the receipt tokens within this pixel like [order] or [subtotal] | Y | Snippet provided by the network |
Fire Percentage | The percentage of the time to fire their pixel. Some merchants and networks agree to reduce this by 1-3% points to handle refunds that can't easily be backed out | Y | 100% |
If the pixel is not fired, how should the Internal UltraCart Affiliate System behave? | Choose one of these radio button choices:
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Record Pixel Fire in Custom Field | The custom field (1-7) to record that a pixel was fired. It will populate with a Y/N flag | Y | 1 |
Record Pixel Name in Custom Field | The custom field (1-7) to record the name of this pixel. | Y | 2 |
Cookie Lifetime | The amount of time that the ANP cookie should stay on the customer's browser | Y | 90 |
Stomp Previous Network's Cookie | If this box is checked then the last one to touch the customer will receive credit. If it's left unchecked then the first to touch the customer will receive credit | Y | checked |
Assign to Internal UltraCart Affiliate | The internal UltraCart affiliate to record the sale against. | Y | The affiliate configured in the prior section of this tutorial |
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This is a more reliable communication method rather then having the browser handle this communication. However this is not required. If you set the conversion type to Server-to-Server you can then specify a URL that UltraCart will ping to notify the third party.
Field | Description |
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Conversion Type | Server-to-Server |
Conversion Pixel | You'll configure the tracking URL here |
. You can use the tokens [orderid], [subtotal] or [anp_param_<name>] in the example. For example on FlexOffers you would use:
All the parameters on the landing page URL as collected and made available to send back in the pixel using the anp_param_<name> token. |
After completing the filling out of the form and submitting it, you'll see the newly configured affiliate network pixel like this:
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