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Issue
Standard buy links embedded in a Wix.com site will always return the customer to the home page because the Wix catalog uses hash fragments to provide product catalog mapping.
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Embed that buy link into the product page on your Wix site. Your customer can now add the product to their shopping cart and click continue back to the same page.
Understanding the SEO (Search Engine Optimization) Impact of migrating from one CMS to another.
As a side note, it's important to understand the potential SEO implications of a Wix based site. There is a lot of concern within the industry coming from search people at Google and Microsoft (Bing) about the hashbang (#!) approach. Please read this article:
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1) Review the number of pages that are currently in Google. Search "site:yourhost.com" for example to see.
2) Determine how you will send (301) permanent redirects for the old URLs to all of the new URLs on the new site. Never let your content just 404.
3) Your new CMS should generate a sitemap file that can be registered immediately with Google Web Master Tools so that their crawler will be able to quickly observe the site changes.
Frequently Frequently Asked Questions
Question: I'm trying to add a dropdown list and add to cart button to Wix. The issue is that HMTL can only be embedded into Wix as an iFrame so when I click on the add to cart button, the shopping cart landing page is stuck in the child frame. Do you know a way that I can trigger the parent page to go to the shopping cart landing page?
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Wix Related Help Docs
https://support.wix.com/en/article/linking-a-button-to-an-external-url