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The Opt-Out link is discussed in detail in the Autoresponder Email Template section. If the recipient clicks the opt-out link, they are taken to a web page that displays every email campaign they are enrolled in (for you).
Figure 87 - Opt Out Screen
The recipient then has the option of opting out of each and every one of the campaigns which he/she is enrolled. If they opt out, they receive a simple notice.
Figure 88 - Opt Out Success Message
Warning: If the history for a step or recipient is deleted, there is no way to tie the opt out tracking id to the recipient in the database. If history is deleted and a recipient then clicks the opt out link (let's imagine they've been on vacation for a week and are catching up on emails – and they hate your email), they will receive the unflattering response below. Please read the section on deleting records at the end of this chapter before deleting any part of a campaign.
Figure 89 - Error Message for a non-existent tracking id
Placing an Order
When a recipient places an order, the sale is associated with the campaign history using an optimistic algorithm. The Autoresponder will attempt to capture every sale made, which includes sales generated without the email links. For example, if a recipient receives an email, opens his/her browser, uses a favorite to navigate to your site, and then makes a purchase. Such an event will carry no tracking ids to associate the purchase with a campaign. The optimistic algorithm will do a check after the order is placed to look for a matching email addresses to associate the sale.
The Autoresponder will look for the most recent, non Failure EMAIL step containing a history record for the recipient and associate the order with that history record.
Tip: It is possible for the wrong association to be made. One scenario would be multiple campaigns sending emails to a recipient and the recipient makes a purchase based on the earlier email. In this case, the Autoresponder will incorrectly associate the sale with the most recent email. This would be a mistake, but as far as mistakes go, this is nothing near the magnitude of Caddyshack 2, eh?
However, this will probably not be a problem for the following reasons:
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It's impossible to know the exact driver for a purchase. Perhaps the second email reminded the recipient of the first and triggered the sale?
The important result is this: any order for a recipient with a successful email step will be captured and reported.