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The Email Autoresponder may be considered either an extension of the normal marketing campaigns or a replacement. It ties into the normal marketing campaigns by using the Email Lists described earlier. However, an Autoresponder differs from a simple Marketing Campaign with its ability to have multiple emails programmatically delivered to a customer by providing the following feature list.
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The most common question we receive is how to inject variables or code or merge fields into email templates. The email templates and logic steps use the following objects: The template code is Apache Velocity: http://velocity.apache.org/engine/devel/user-guide.html |
Features
- Complex Execution Paths – A single campaign can contain multiple steps using complex logic allowing for automatic reactions to customer actions. Logic steps supply velocity code to dynamically determine the next steps in a campaign, while custom pause steps delay for varying time periods. The following figure gives a small sample of the power available to an Autoresponder Campaign.
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