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The Opt-Out link is discussed in detail in the Autoresponder Email Template section. If the recipient clicks the opt-out link, they are taken to a web page that displays every email campaign they are enrolled in (for you).
Figure 87 - Opt Out Screen
The recipient then has the option of opting out of each and every one of the campaigns which he/she is enrolled. If they opt out, they receive a simple notice.
Figure 88 - Opt Out Success Message
Warning: If the history for a step or recipient is deleted, there is no way to tie the opt out tracking id to the recipient in the database. If history is deleted and a recipient then clicks the opt out link (let's imagine they've been on vacation for a week and are catching up on emails - – and they hate your email), they will receive the unflattering response below. Please read the section on deleting records at the end of this chapter before deleting any part of a campaign.
Figure 89 - Error Message for a non-existent tracking id
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