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Panel

Main Menu → Operations → Marketing → 3rd Party Email  → MailChimp

Integrating MailChimp into your UltraCart account is quick and easy.

Integration with MailChimp takes only a few minutes and is simple as 1-2-3!

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Step 1

If you don't already have a MailChimp account, start here.

When you ready to integrate your MailChimp with your UltraCart account, navigate from the UltraCart Main Menu to Marketing  then scroll down and click on MailChimp.

Step 2

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Configure your credentials:  Click here to obtain your api here.
(1) Once you have your obtained the API credentials paste them into the "API key" field.
(2) API Version: Choose 13.3 0by default and 2, or version 2.0 if you are implementing MailChimps E-COMMERCE 360 service. (see step 5 below for more)Step not yet updated to the version 3.
(3) Double Opt-In (checkbox field) - Select "Double Opt-In" checkbox to have an opt-in verification message sent to the customer after the placement of their order.
    Leaving this checkbox unchecked will subscribe the customer to the MailChimp list without sending the opt-in email notification.

Step 3


Once you save your credentials, UltraCart will display a list of your MailChimp lists to subscribe customers to.

 What about Step 4?
For more advanced users you can choose to specify on a buy link which list they should be added to upon completion of the payment for their order. In addition to the examples displayed here for adding list parameters into the buy link URL's of your items, you can accomplish the same thing by editing an item, then navigating to the "other

:

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NOTE: The is the global list assignment.  

Item Level list assignment

The item level list assignment is configured within the "Other" tab of the item editor

and then scrolling down to the "Marketing" section that appears once you have configured your MailChimp API, where you can enter the listsID(s) that the customer should be subscribed to upon purchasing the item.

Step 5 & Step 6 - E-COMMERCE 360 Integration

This optional Mailchimp feature adds details of customer purchases to list records in Mailchimp lists.  You can then use Mailchimp segmentation to more precisely target your email marketing based on detailed customer purchase data.

E-COMMERCE 360

When configuring this version of the MailChimp platform, in addition to choosing 2.0 for the API Version instead of the default 1.3.
You'll also be deploying a tracking script into your pages (provided by MailChimp).
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Select the "Send all order to 360" checkbox to send order information from all transactions, not just those resulting from a Mailchimp campaign, back to your Mailchimp lists.

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, it appears like this:

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The item level mailing list assignment allows for both "Subscripe" and "Unsubcripe" options. So, you are able to migrate customers to new lists based on a purchased item.


Step 4

For more advanced configuration, you can choose to assign a specific MailChimp list to a specific storefront host:
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Cart Events  And Trigger and Abandonment Settings

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FieldDescription
Send Return Cart EventsCheck this box to send cart events to MailChimp Ecommerce Stores.
Trigger return cart events after __ hoursThe amount of inactivity time before sending the cart to MailChimp.
*Recommended setting 1 hour
Abandon cart after ___ hours

The amount of time before the cart is completely purged from UltraCart. This needs to be a high enough value to allow the customer to come back access their cart. 
*Recommended setting 24 hours


Logging of transmission between UltraCart and MailChimp

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At the bottom of the MailChimp configuration page is a log button which will provide details of the transmissions of the customer mailing list subscriptions to MailChimp. If you believe there is a problem with the subscriptions, this will be the first place to go to investigation the subscription activity.

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