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Enrollment triggers are part of a campaign's general settings. To manage them, navigate to the Autoresponder home page.
| Panel |
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Main Menu → Operation → Marketing → Email (tab) → Autoresponder |
From there, click on a campaign's edit button. The triggers are listed in the general settings of the campaign.
The triggers are hooks to the shopping experience that allow for automatic enrollment to a campaign based on an event. There are five triggers.
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The enrollment items work in conjunction with the enrollment triggers. They are filters for the triggers. If you provide a list of items, then only events with those items will trigger an enrollment.
For example, consider the result if you add an item id, such as 'SOMEPDF' to the enrollment items field and check the enrollment trigger 'Purchased Product'. With that configuration, only purchases of SOMEPDF items will result in enrollment. This is useful if you wish to upsell certain items or provide item specific marketing material.
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Email Lists are managed in a different part of the site. Navigate to Main Menu Marketing Email Lists to manage lists> Operations > Marketing > Email (tab) > Email Lists. By associating an email list with a campaign, the site will, on a regular basis, scan the list and enroll any new emails. Click on the edit button for a campaign to manage the Email Lists associated with it. The Campaign section of this documentation has additional tips and warnings about Email Lists.
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