Customers have a variety of methods to unsubscribe from communications email. This document will describe how the system reacts to their unsubscribe activity:
Option 1: Unsubscribe Link at the bottom of their email
The customer is taken to a web page where they can manage their subscription preferences.
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Campaign
Segment - suppressed on the segment
List - removed from the list
Flow
If the trigger was a list subscribe, unsubscribe from the list
If the trigger was a segment add, suppress on the segment
All cases terminate the rest of the flow
Option 3: Spam Complaint
Ideally the customer feels confident that they are receiving your marketing emails appropriate because of the interactions with your customer and understands that you will honor the unsubscribe requests and won’t click the spam complaint button, but inevitably some customers will.
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