Introduction

TikTok, known in China as Douyin, is a video-focused social networking service owned by Chinese company ByteDance Ltd. It hosts a variety of short-form user videos, from genres like pranks, stunts, tricks, jokes, dance, and entertainment with durations from 15 seconds to ten minutes. Merchants that are advertising on TikTok can use UltraCart’s integrated tracking to fire browser based pixels and report back conversions to the TikTok platform using a robust server-to-server postback.

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