Introduction

Taboola is a self-branded internet "discovery platform", that tries to curate just the right things online to users based on a person's interests. The company achieves targeted content along with tailored advertising and marketing by making recommendations of what users may also like.

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UltraCart records all of the Taboola postback events into the Integration Logs system. Within the integration logs you can monitor the data flow back to Taboola and use the logs to troubleshoot any issues. If errors occur, they will be reviewable in the logs, visible in the dashboard widget, and reflect in the daily integration log health report sent out by email.

FAQ

Q: It seems there is no taboola id and I am curious how it will track only with click id parameter name and event name?
A: Whereas Google, Bing, Facebook, etc. all have pre-defined click ID parameters, Taboola does not.  With Taboola, you tell us what the Taboola click id parameter is that you configured inside of Taboola and UltraCart will look for that parameter and store it off on the order.  Then, once the payment is processed, we'll automatically do a server-to-server (S2S) postback to Taboola with that click id to the given event name that you configured.    Please note that all of the S2S communication is logged within the integration logs system.