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This section is provided for merchants that use the Catalog feature. Here, you can enter attribute for each of your items that will appear on your Catalog page. Until you have created attributes, you'll see the familiar "no attributes have been defined..." notice.
Click the "New Attribute" button to create an attribute. The following screen will appear. 
In the new attribute screen, enter the Name, Value(s) and Type (20 character max). Then click the Save button.
Variations
This is an incredibly powerful tool for catalog users that have Items with variations. It basically allows you to define selectable options for your items that have different flavors (colors, sizes, etc.). Although you could utilize Item Options to fill this need, you wouldn't get the inventory control and reporting that Variations will fulfill.
A good example would be clothing that requires 3 different variations. Our table below shows a merchants offering for pants available in different sizes, and colors. Therefore, the variations will be Waist, Length and Color.
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