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Introduction

AtData’s (formerly TowerData) Email Intelligence API helps you to understand who your customers are and to segment them by their attributes by providing 50+ demographic and behavioral data fields. Improve personalization and create more targeted, relevant content by obtaining:

  • Demographics such as age, gender and income

  • Life stages and financial segments

  • Shopper types such as deal-seeker and luxury shopper

Account Setup

First you will need to signup for an account with AtData here https://instantdata.atdata.com/users/sign_up

After you have signed up, you’ll need to configure an API key in their system to pull back age and/or gender demographic data. Since there is a cost for each data point that you pull back, only configure the demographic data that you are interested in using within UltraCart.

Configuration

Within UltraCart, navigate to Configuration → Integrations → TowerData Email Intelligence. Next paste in your API key and save.

StoreFront Upsells

You can configure triggers based upon age and/or gender in the upsell path:

or the offer (within the advanced section):

StoreFront Communications

Coming soon you will be able to leverage TowerData attributes within StoreFront Communications segmentation, conditional branching, and flow filtering.

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