Bing Ads with UET tags - A guide

Common Pitfalls

Bing Ads will not activate until you fund your account have an active campaign. There is no test environment.
The conversion may take a long time to record in the Bing Ads Campaign Manager. A really long time. We've seen conversions take 6+ hours to post.
You cannot just pull up your site and click a few pages hoping to see activity on your Bing UET tag. You must create an ad, trigger it, click on the ad, and then place a test order on your site.

A funded Bing Ad account. Start here: https://secure.bingads.microsoft.com/
A UET tag. See this microsoft help article: http://help.bingads.microsoft.com/#apex/3/en/56682/2
See the common pitfalls above for gotchas.

If you already have existing Bing Ads campaigns running and you already have a UET tag, configuring it to run with UltraCart is relatively simple.

Login to secure.ultracart.com
Navigate to Home → StoreFronts → (choose your StoreFront) → Conversion Tracking tab → Other tab.

Near the top will be the Bing UET section. Enter your Bing UET tag id into the field and click Save at the bottom.

The conversion will take place on this page: /checkout/receiptLoad.do. From within the Bing Ads Campaign screen, You may set up a conversion using the following goal details:
- Desintation URL: "Contains" "receiptLoad.do"
- Revenue value: "The value of this conversion action may vary (for instance, by purchase price)