Passive Branding adds a "Powered by UltraCart" logo to your shopping cart, providing confidence to your customers that the purchase process will be safe and secure.
Passive branding is the placement of a small Powered By UltraCart logo at the bottom of the view cart page and powered by text on other pages. This small logo lets your customers know that your store is powered by UltraCart and gives them confidence that their ordering process will go smoothly. If a customer is curious about UltraCart and clicks on the image, a new browser window will open with information about UltraCart. The customer's shopping experience will be uninterrupted. UltraCart would appreciate it if merchants would leave this setting on.