Requirement

If the customer abandons the shopping cart and they have never ordered from us before then:

Send them an email with a unique coupon code and a link to return to their cart.
After 3 days if the customer has not ordered, send them another email with a different coupon and a link to return to their cart.
After 4 days if the customer has not ordered, send them another email with a different coupon and a link to return to their cart.

Prerequisites

In order to use this tutorial you must have your Lyris account configured under:

Main Menu → Marketing → LyrisHQ

Inside of Lyris you must have the following merge fields defined on your list:

returnlink
returncoupon

Inside of UltraCart you must have your coupons configured under:

Main Menu → Marketing → Coupons

Plan

Create a campaign with the steps below. Ensure that the proper enrollment trigger is set.

Step	Type	Description
Start	Start
L1	Logic	See if the customer has ordered and send email 1 with coupon 1
P1	Pause	Wait 3 days
L2	Logic	See if the customer has ordered and send email 2 with coupon 2
P2	Pause	Wait 4 days
L3	Logic	See if the customer has ordered and send email 3 with coupon 3

Below is the code for each of the logic steps.

L1 Logic Code

#if($customer.orders.size() > 0)
   #set($result = '_ENDCAMPAIGN_')
#else 
   #set($result = 'P1')
   $externalAutoresponderFactory.getExternalAutoresponder("LyrisHQ").subscribeReturnEmail($cart, "MyList1", $coupon.generateCode("MyCoupon1", 72))
#end

L2 Logic Code

#if($customer.orders.size() > 0)
   #set($result = '_ENDCAMPAIGN_')
#else 
   #set($result = 'P2')
   $externalAutoresponderFactory.getExternalAutoresponder("LyrisHQ").subscribeReturnEmail($cart, "MyList2", $coupon.generateCode("MyCoupon2", 72))
#end

L3 Logic Code

#if($customer.orders.size() == 0)
   $externalAutoresponderFactory.getExternalAutoresponder("LyrisHQ").subscribeReturnEmail($cart, "MyList3", $coupon.generateCode("MyCoupon3", 72))
#end

Make sure you read about the $externalAutoresponderFactory and the $externalAutoresponder objects in our Velocity documentation.

UltraCart Documentation

Progressive Discount Return Email via LyrisHQ

Requirement

Prerequisites

Plan