The Privacy & Tracking tab is the configuration area for privacy and tracking for orders processing through the storefront host.
The Privacy & Tracking tab of the storefronts menu contains the following sub-tabs:
The Privacy sub-tab contains the following drop-down list options related to customer privacy:
These settings allow you to comply with General Data Protection Regulation (GDPR). For more regarding CGPR see:
General Data Protection Regulation (GDPR)
*Disclaimer: This is not legal advice. The General Data Protection Regulation is complex and each merchant should obtain legal advice to discover how the regulation applies to their specific business.
Besides the global GDPR compliance settings located int he Privacy tab, each of the separate tracking services configured in the "Google" And "Other" tabs to Privacy and Tracking will also have an Opt into configuration field: The Opt in to can be applied to: (select one) Statistics / Prefernences / Marketing required for (select one) All Customers/ EEA Customers / Non-US Customers |
You'll configure the Google related tracking and analytics tracking and conversion.
The following configuration options are available:
The Other sub-tab contains the following third-party tracking and conversion pixels options:
The Custom sub-tab contains two sections for configuring tracking pixels and scripts. These configuration sections can be for existing integrated tracking pixels or new ones that are not currently built into the "Other" sub-tab.
The first configuration section is for non-receipt pages, so you'll configure analytic/tracking pixels or scripts that are not for the actual order conversion.
This section is for conversion pixels and scripts that fire off at the completion of the purchase and loading of the receipt.
UltraCart has advanced support for detecting traffic sent to your site from various affiliate networks and then firing only their conversion pixel on the receipt.
Please read this tutorial on how to configure the affiliate network pixel feature.
The advanced sub-tab contains the following settings:
Question: I'm looking my upsell offers and would like to insert tracking snippet, but I don't see a way to access page outside of the body, how can I add my snippet?
Answer: UltraCart will insert the configured tracking script snippets into every page of the page. However, "Conversion pixels may only be placed into the receipt page tha tis loaded at the end of a purchase.