![](https://ultracart.atlassian.net/wiki/plugins/servlet/confluence/placeholder/macro?definition=e3RvY30&locale=en_GB&version=2)
Common Pitfalls
- Bing Ads will not activate until you fund your account have an active campaign. There is no test environment.
- The conversion may take a long time to record in the Bing Ads Campaign Manager. A really long time. We've seen conversions take 6+ hours to post.
- You cannot just pull up your site and click a few pages hoping to see activity on your Bing UET tag. You must create an ad, trigger it, click on the ad, and then place a test order on your site.
What you will need
Configuring Bing Ads to run in UltraCart
If you already have existing Bing Ads campaigns running and you already have a UET tag, configuring it to run with UltraCart is relatively simple.
- Login to secure.ultracart.com
- Navigate to Home
StoreFronts
(choose your StoreFront)
Conversion Tracking tab
Other tab.
![UltraCart Documentation > Bing Ads with UET tags - A guide > conversion_tracking_navigation.png](https://ultracart.atlassian.net/wiki/download/thumbnails/1377666/conversion_tracking_navigation.png?version=1&modificationDate=1458044150602&cacheVersion=1&api=v2&width=342)
- Near the top will be the Bing UET section. Enter your Bing UET tag id into the field and click Save at the bottom.
![UltraCart Documentation > Bing Ads with UET tags - A guide > bing_uet_field.png](https://ultracart.atlassian.net/wiki/download/thumbnails/1377666/bing_uet_field.png?version=1&modificationDate=1458044154594&cacheVersion=1&api=v2&width=472)
- The conversion will take place on this page:
/checkout/receiptLoad.do
. You may set up a conversion using the following goal details:- Desintation URL: "
Contains
" "receiptLoad.do
" - Revenue value: "The value of this conversion action may vary (for instance, by purchase price)
![UltraCart Documentation > Bing Ads with UET tags - A guide > conversion_goal_details.png](https://ultracart.atlassian.net/wiki/download/thumbnails/1377666/conversion_goal_details.png?version=1&modificationDate=1458044158396&cacheVersion=1&api=v2&width=893)