UltraCart's integration with Emma allows you to sign up and use Emma's Email Marketing for your email campaigns.
Emma's gives you:
Like UltraCart Emma has a 30-day risk free trial with no credit card required.
To signup for Emma go here: http://myemma.com/get-started/trial
Once you're signed up for Emma you'll need to configure your UltraCart account to talk with your Emma account.
Once you have added your credentials, UltraCart will communicate with Emma to pull the lists that you can use.
Simply add check boxes to the lists that you want to use and UltraCart will now send the information over to Emma for any new customers!