UltraCart includes a powerful marketing system designed to allow merchants to easily and quickly create a variety of marketing campaigns to target your customer base. Using the marketing system, a merchant can deliver customer newsletters, create custom coupons, send new product announcements, post sale (e-mail) follow-up messages, and more.
The UltraCart Email Marketing engine allows merchants to easily create complex targeted email campaigns to their customers. ;
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There are 2 sub-categories that you may also want to take a look at to get a better idea of what the Marketing area has to offer.